APC Denim

(London) APC is massive in London and I hate to admit this so publicly but I didn’t know much about the brand before I moved here even though it is decades old. This video I found on the Cool Hunting iPad app, which I highly recommend by the way, kind of gave me a brief history of the brand and its founder Jean Touitou.

 

Cool Hunting Video: Jean Touitou from Cool Hunting on Vimeo.

Ritu is the founder of The Lifester. A long time blogger and writer, she built TheStylester.com - a fashion blog, before focusing on personal development, women's success coaching and spirituality which she now writes about.

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