(London) My very fashiony colleague shared one of her favourite new fashion sites with me the other day and I too am now obsessed with: So Serge. It is simply a T-Shirt company but instead of pushing only their own Tee’s on the site, the company chooses to honour art and creativity of the internet through it instead.

There are so many things that are cool about the site, like:

1. The fact that they aren’t selling in your face and inspiring instead.
2. The IMAGES! The way the photos and images the site shows off are curated is nothing but genius. Quirky, cool, edgy, illusive, attractive, repulsive, sexy and desirable are just a few emotions that come up as I look at the site.
3. The responsive design and theme by Max Davis that instantly adapts to the size of your screen or window. See how it works below.

So Serge on Small Screen

 

 

So Serge on Wide Screen

 

Follow So Serge on Tumblr here: http://www.soserge.com

Follow So Serge on Twitter here: @sdnimes