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A-Trak Show in NYC Spring 2013

(New York) I have been OBSESSED with A-TRAK for almost 2 years, since his collaboration on Duck Sauce to create Barbra Streisand.  I went SW4 electro music fest in London last summer just to see the kid and then again to A-Trak VS Mark Ronson at Brixton Electric. It was absolutely amazing.

Well my New York friend, it’s your lucky day on April 20th because the man, the legend, the Canadian will be doing a kick a$$ show in NYC. Details in the flier below. It is a MUST go. Have fun and remember that I am jealous you are there and I’m stuck in London and can’t go.

xo Ritu

P.Ssssst – Have you liked us on Facebook yet? If not, get on it here.

 

Ottoman Jewelry from Italy

 

Last summer, I travelled to Ibiza! It was my second time there and it was as EPIC as ever. I visited a really cool hippie market while I was there which I totally recommend and found a beautiful Italian jewelry stall called Ottoman Jewellery. They make a lot hand crafted stuff and use pure silver. When I saw these gorgeous leaf earrings that reminded me of the good old Canadian flag, I had to buy them. I also picked up this cute ring that kind of looks like the web of shadows that branches lay on the ground when the sun sparkles through them.

And NO I’m not blowing my nose in the last photo! I was just trying to be artsy. Keyword: “trying”.

On another note… Check out my new website dedicated to Life Coaching for women in London – TheLifester.com. It’s a great resource with tips on helping women in their 20s to deal with the Quarter Life Crisis. Head over there and leave me a comment.

Thank you! xo Ritu

 

How to Make a Good Looking Fashion Website

(London) My colleague at my day job recently asked me for some tips on how to make a good fashion site. Here is what I told him:

Some key things a user wants in a fashion site:

 Shareability

  1. Make commenting both named as well as anonymous
  2. Have an option to post a comment without linking to FB or Twitter
  3. IMAGES are King (or queen)
    1. Big images, bright colors
    2. Images are more of a headline/title than the title it self
    3. Make sure all the images are named appropriately so that we get lots of Google image traffic
    4. A sense of exclusivity and opinion
      1. If you make this a gated community, especially with tiered membership where some are more exclusive/popular than others, it will attract more user who aspire to get to the next level
      2. A badge the users can download and embed on their own sites to show affiliation with your site

 

 COLOUR/LOOK/FEEL

  1.  Bright, poppy but not just pink or pastels
  2. Well spaced out, no clutter
  3. Add galleries with a refreshing ad unit in there. They generate TONS of pageviews
  4. Some of my favourite looking fashion sites: http://thestylester.com/fashion/best-mens-fashion-sites/
  5. A well loved site of mine: http://www.style.com/ and what this site does well
    1. Big pictures
    2. LOTS of pictures
    3. Clean looking
    4. Photo album look

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Cool UK Fashion Site| So Serge

(London) My very fashiony colleague shared one of her favourite new fashion sites with me the other day and I too am now obsessed with: So Serge. It is simply a T-Shirt company but instead of pushing only their own Tee’s on the site, the company chooses to honour art and creativity of the internet through it instead.

There are so many things that are cool about the site, like:

  1. The fact that they aren’t selling in your face and inspiring instead.
  2. The IMAGES! The way the photos and images the site shows off are curated is nothing but genius. Quirky, cool, edgy, illusive, attractive, repulsive, sexy and desirable are just a few emotions that come up as I look at the site.
  3. The responsive design and theme by Max Davis that instantly adapts to the size of your screen or window. See how it works below.

So Serge on Small Screen

 

 

So Serge on Wide Screen

 

Follow So Serge on Tumblr here: http://www.soserge.com

Follow So Serge on Twitter here: @sdnimes