AdAge.com announced today that Palmolive (one half of the Colgate-Palmolive family) will be introducing a new shampoo and conditioner to the US market called Caprice. With a huge brand following in the Mexican market, and Caprice products already available in select drugstores across the country, this may be the next big new product in haircare to hit the shelves. I’ll be keeping my eyes peeled for it to put it to the test against my other favorite drugstore shampoos like Sunsilk, Pantene and Head and Shoulders.

Read the AdAge.com article here.