(London) When it comes to fashion magazines and fashion writing in general, I have found English publications to be more authentic, opinionated and to portray more personality than US magazines. I used to place Stylist magazine in that ‘original’ and fresh category as well but have been doubting it for the past few weeks and have sadly taken it out of the category after I read the last issue. Although the cover is stunning, the contents are less appetising if you are hungry for fashion and style. Come on people, the magazine is named STYLIST! Where is the fashion and style? Why am I having to read about how steak is cool again and recipes in this fashion mag?

Yes, food is awesome and can be quite stylish. I am a big fan. If I wanted to read about food however, I would pick up Delicious or Bon Appetit, NOT Stylist. In the contents of the issue, I hardly found only one thing relevant to fashion and style, which was disappointing. It is always great to invite a guest editor in but not let them turn the publication into something completely different and out of character.

Being a free magazine, I can understand the need to focus on different advertising categories, of which, the food sector is a lucrative one (this is where my day job in advertising is chiming in). However, the ads in the issue didn’t capitalize on the content either. That makes me ask, what was the point of this issue at all?
Read the issue here and form your opinion.